A holistic campaign (TV, radio, Internet, co-marketing with Disney) was developed based on the creative idea "Swiffer has the Superpowers against dust".The classical advertising directs the user to the web and involves them, in an interactive experience, in the Swiffer world. It induces them to try the Swiffer Superpowers against dust, virtually (game) and actually(sample), making them feel safe to have the Superpowers Swiffer offer.The message reaches the target in various contexts and manners. The effectiveness is maximum: it respects the individual's relational approach to the various channels.

60% increase in sales vs the same period the previous year.Traffic: 27,000 page views.

Accesses: 4,700.Sent a direct email on 17 February 2005Impact of the direct emailing on the traffic: +500%Request for sample after the direct emailing: 1,400