Times Newspapers Ltd. offered the best demographic, attitudinal and recruitment fit. In March, the Times and Sunday Times went on sale exclusively in 265 Starbucks stores.Integration of benefits was central to the impact of both medium and message. We created a new route to market for TNL; created an enhanced retail experience for the consumer; and in exchange received over £1.5m of free media space for Starbucks in the Times and Sunday Times.

We have created a sustainable newspaper strategy for Starbucks worth over £1.5m of media inventory. As a ‘newspaper retailer’ they also receive the standard 25% of cover price for every copy sold. All without any above-the-line spend.TNL sold their first ‘Starbucks’ paper on March 30th, and now sell 3,000 a day.