Cannes Lions
WIEDEN+KENNEDY, Portland / STARBUCKS / 2008
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Description
People are being bombarded with messages during the holidays and Starbucks wanted to remind people that the spirit of the season can be found in the smallest gestures such as the gift of a warm cup of coffee or a friendly hug; it is the warmth you feel when you come into a Starbucks. The animation was a natural extension of the overall campaign and having music with no VO was a gift to consumers from all the advertising clutter.
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