Cannes Lions

COFFEE SHOT - WAKES YOU UP

BAUMANN BER RIVNAY SAATCHI & SAATCHI, Ramat Gan / STRAUSS-GROUP / 2015

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To Launch Strauss Elite's new coffee energy drink 'Coffee Shot', we created a TV spot showing a humorous distinction between two kinds of people:

Those few people with adrenaline-infusing professions who really don't need our product.

And then all the others, who like you, really need Coffee Shot to get them through the day.

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