Cannes Lions

Milky shot

ACW GREY TEL AVIV, Tel Aviv / STRAUSS-GROUP / 2018

Film

Overview

Entries

Credits

Overview

Description

Milky is the #1 dairy dessert brand in Israel for more than 38 years. It's main target audience are young adults. In order to expand consumption, the company developed a small portion dairy drink with the wonderful taste of the original Milky.

The Insight: In a fast dynamic world, the spoon has become a barrier to enjoy milk desserts.

The spot shows a friendly animated spoon alien that magnetizes spoons from all over the earth, riding the world of spoons. Newscasters and the general public are confronting this new and unexpected situation causing a national debate on how to handle this attack. Some are rooting for him, some want to stop the phenomenon and attack the creature, but no one is left indifferent.

At the end, the narrator send us to a commercial

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