Background:Elite Coffee, the leading coffee manufacturer in Israel, launched a new brand of coffee in January 2012: a freeze-dried instant coffeeObjective:Sampling the new coffee to a minimum test group of 100,000 consumers at the supermarkets.Target Audience:Coffee lovers, new consumers and old fans of other Elite brands.

We created the Coffee CARTrrier. A special coffee carrier that can be easily hung on the shopping cart in a way that allows you to freely continue your shopping while sipping your coffee.

We had 130,000 positive tasting experiences nationwide.A 3rd party research conducted during and after the campaign showed:64% increase in purchase intention following the campaign 90% of consumers who were exposed to the campaign found the presentation of the coffee exciting.