Cannes Lions

SODASTREAM SOURCE

Fuseproject, San Francisco / SODASTREAM / 2014

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Scale Drawing
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Overview

Entries

Credits

Overview

Description

SodaStream provides 1.5 billion liters of homemade soda to millions of homes worldwide. Leading the market in technological advancements and quality products, SodaStream enables consumers to carbonate water, add flavor, and enjoy quality soda at home. As the world's largest manufacturer, distributor, and marketer of home carbonation systems, SodaStream machines are sold in over 60,000 retail stores in 45 countries worldwide.

Execution

The design of SOURCE was a process of elimination. Starting with the larger volume, we chiseled the functional areas and sculpted transitions. The new visual signature provides clarity with a single monolithic shape and a carved area into which the new bottle finds a home. There is no need to screw in a bottle; instead, a single-handed push locks it in place. The top surface responds to touch to carbonate, and interactive feedback is shown with backlit LEDs to differentiate between levels of carbonation. The SOURCE requires no electricity, but achieves great feel through refined mechanical ingenuity.

Outcome

What SodaStream does with technology is reduce the complexity around bubbly water and provide a considered everyday convenience. Creating a simple and beautiful object for the kitchen while keeping 21st century values is what we set out to do. Ease of use has been drastically improved with world class mechanical engineering, while SOURCE's design was cultivated to acquire a refined simplicity on the kitchen counter.

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