Cannes Lions
HUMANAUT, Chattanooga / SODASTREAM / 2014
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Like most actors Scarlett Johansson's real job is "saving the world." In this spot Scarlett shows how everyone can save bottles from landfills and consume less sugar by making their own soda using SodaStream's home sodamaker. Unsatisfied with her pefromace, she then attempts to make her important message "go viral" by putting her unique talents to use. The set walls break apart and she slips out of her rope to perform an over-the-top, ridiculous, slow-mo drink shot. A singer sings encouragment and congratulates Scarlett on her success. After completing the most epic drink shot Scarlett coyly apologies to Coke and Pepsi, the largest soda makers, for joining forces with SodaStream and stealing their customers.
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