The campaign was a global campaign,

No local/cultural context

The campaign focus on the global damage caused by single-use plastic bottles. The video features a singing sea turtle (voiced by Sir Rod Stewart ), calling on people to take responsibility and make the simple and meaningful life change of going reusable.

The sea turtule together with Thor “The Mountain” Bjornsson and a choir of people and marine animals injured by plastic parts are standing on iconic hilltop (which apears to be a huge pile of plastic bottles) singing the “Ocean of Change”, song written for SodaStream for this campaign, telling about the sorrows our planet face, and praying for better world.

The video ends with a 'wake-up call' for the world, calling people and corporations to switch from single-use plastic to reusable packaging.