Cannes Lions

Colgate Ice Chewing

COLGATE-PALMOLIVE , Sao Paulo / COLGATE-PALMOLIVE / 2019

MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Background

In Brazil, one in two people suffers from tooth sensitivity and does not know it.

Execution

We try to make the most chilling sound effect possible to show how bad it is to have sensitivity in tooth.

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