Cannes Lions
Y&R GERMANY, Frankfurt / COLGATE-PALMOLIVE / 2007
Overview
Entries
Credits
Execution
Colgate Total Whitening has such superb whitening qualities that it can even bleach the opposite advert for coffee, red wine or tea.
Outcome
Market share of Colgate Total Whitening grew significantly. Within Colgate portfolio index = 158 and with regard to competition 4.2%.
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