Cannes Lions

BABY

RED FUSE COMMUNICATIONS, New York / COLGATE-PALMOLIVE / 2014

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Everyone is born free of cavities. And with Colgate a lifetime without cavities is possible.

To deliver this emotional idea, we wanted to capture a very real moment where everyone is 100% free of cavities – the moment of birth. So we didn’t film a staged story on a set. We wanted to capture the purity of the moment. The commercial was shot by one person, a man documenting the birth of his son.

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