Cannes Lions

COLGATE PLAX MOUTHWASH

Y&R SOUTH AFRICA, Cape Town / COLGATE-PALMOLIVE / 2014

Awards:

3 Bronze Cannes Lions
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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Overview

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OVERVIEW

Description

Bad breath is never a pleasant topic. So we found everyday moments to talk to the subject humorously and hyperbolised them using the theatre of the mind.

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