When plagued by a dry cough most people lose their patience quickly, initially they try home remedies but eventually all they want is to get through their day without feeling like crap and the night without feeling worn out due to sleep less hours coughing (or hearing my partner coughing). This ad takes a new look at how a persistent, aggravation dry cough can affect your quality of life by introducing Vicks Formula 44, a caring cough syrup which provides 8 hours relief (a nights sleep) to allow you to keep on dreaming.