The first ever sun-activated kid’s book, ‘Colin Splodge and the Sizzledodge’ is fun story built around important sun safety advice for families, with an extra, innovative twist. The pages of the book were printed with special UV-reactive ink, to only reveal the hero character and a key sun safe tip when they’re exposed to sunlight. So when the Sizzledodge character is visible, children are reminded they need to wear their sunscreen, put on a hat and find the shade. Importantly, the book was designed for Mum to read along with her children.

The book was published for distribution to Australian families. It was launched at Australia’s most famous beach – Bondi Beach – a with a reading from well-known mum and TV star Madeline West, and was available for parents to order to order via mammamia.com, supported by a digital and social campaign.

• Mum’s positively received the education messaging. The campaign scored in the top ten percent of Kantar Millward Brown’s database on areas such as: delivering new information, delivering credible information and improving likelihood to purchase Banana Boat.

• Commentary on social media was overwhelmingly positive – a major turnaround from the previous year’s social media firestorm.

• Media coverage reinforced this positive reception with outlets praising Banana Boat for taking on a leadership role in the category.

• While more education needs to be done, Banana Boat knows it has a way to positively educate both parents and children – and one it intends to invest in again in Summer 2017.