Cannes Lions

COLONOSCOPY

BADILLO SAATCHI & SAATCHI, Guaynabo / TOYOTA / 2013

Case Film

Overview

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Overview

Description

The idea tells the story of how pot-holes in roads can ruin your day (especially in Puerto Rico, where road maintenance is not very consistent). However, if your vehicle had the easy-handling and agility of the new Toyota Rav4 the story would probably be different.

Slogan: AN ANGRY MAN IS DANGEROUS. TOUGH NEW RAV4

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