Colours is a new location-based game from Gizmondo Studios that is exclusively designed for play on the Gizmondo mobile entertainment device. The game's main objective is to battle rival gangs for control of physical locations in the real world. Our online campaign mirrored the game concept by giving members of the Colours target audience the opportunity to tag or shoot real web pages. Campaign participants could then email links to the "tagged" pages to their friends or enemies.Marketing objectivesTo build excitement among Colours' lead target audiences for the game launch at E3 in Los Angeles.