In the Philippines, Koreanovelas have a huge following. The most popular show of the moment is entitled “Goblin”, with Korean actor Gong Yoo as its star. Needless to say, Filipinos are head over heels crazy for Gong Yoo. So when a netizen spotted a lookalike working in a KFC store, the post immediately trended and went viral.

KFC, as part of its brand relaunch, wanted to show consumers that they are culturally dialed in and relevant. So the very next day, KFC trendjacked the topic of the Korean lookalike and came out with a promo that would prove to be its most successful promo to date.

It only took one day for KFC to respond to the trending Facebook post about the lookalike Goblin working in one of their stores. With its immediate response through their official social media page, thousands of entries came pouring in. Social media followers were highly engaged, as millions of people interacted with the promo on Facebook. Online news and entertainment sites picked up the story, while KFC kept the conversation alive by posting more promotional photos of their lookalike Goblin in the succeeding days. After a week, one winner was revealed. And due to popular demand, we brought the winning lookalike Bride together with KFC's lookalike Goblin in a fun photoshoot – and social media cheered on.