Cannes Lions
DAIKO ADVERTISING, Osaka / PANASONIC / 2010
Awards:
Overview
Entries
Credits
Description
Objective: To communicate the message that anyone, even busy people, can enjoy the time to cook and eat with their families, thanks to Panasonic’s combination steam oven.Concept: Based on a nationwide survey, a typical day in a Japanese company employee's life is condensed into one minute, cataloguing the time he spends on different activities. It highlights how a great majority of the time is spent working, with little time for family and meals.Target Audience: Busy company employees, and people in general who don’t have enough time to cook or eat with their families
Similar Campaigns
12 items