Cannes Lions

COMBINATION STEAM OVEN

DAIKO ADVERTISING, Osaka / PANASONIC / 2010

Awards:

1 Bronze Cannes Lions

Overview

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Credits

Overview

Description

Objective: To communicate the message that anyone, even busy people, can enjoy the time to cook and eat with their families, thanks to Panasonic’s combination steam oven.Concept: Based on a nationwide survey, a typical day in a Japanese company employee's life is condensed into one minute, cataloguing the time he spends on different activities. It highlights how a great majority of the time is spent working, with little time for family and meals.Target Audience: Busy company employees, and people in general who don’t have enough time to cook or eat with their families

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