The goal of HP Music was to inspire, enable and build confidence in the minds of PC-centric consumers considering an iPod. The target audience was primarily 18-34 year-olds, representing a wide audience spread ranging from beginners to experienced audiophiles. The site bridged these gaps through an experience that allowed users to explore features such as downloadable HP printable Tattoos, interactive product overviews, and the iTunes top 10. Or, users could go directly to HP shopping by clicking 'buy now'. The overall experience reflects the HP brand-inventive, human, optimistic, dynamic.