Cannes Lions

PERSONAL COMPUTERS

McCANN WORLDGROUP, London / HEWLET-PACKARD / 2007

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HP wanted to communicate with potential customers during the World Cup. However, they weren’t an official sponsor. So we created a property called Fingerskilz. We launched with a film showing off the skills of our hero, Dave B. This was complemented with a blog showing how to get started. Throughout the World Cup we released films and added blog entries. The site got over 10 million hits, accounted for 20% of the traffic to the HP website and got coverage on MSNBC, New York Times and countless other TV channels and newspapers. This couldn’t have happened in any other media.

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