Cannes Lions
PUBLICIS HAMBURG / HEWLET-PACKARD / 2009
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HP launched a campaign for recycling ink cartridges. How to announce such a recycling campaign on the radio? With a recycled radio spot, of course!Fourteen different spots with fourteen different announcers were transformed into one new spot, delivering the message that the audience should recycle old print cartridges. As a result, we hear a variety of speakers: young, old, men, women, deep voices, high voices, etc.A unique spot that is difficult to translate, but easy to understand.
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