BOYS AND GIRLS, Dublin / THREE / 2018
‘Date’ takes a single amount of intangible data (0.2mbs to be exact) and dramatically describes how it can be transformed, through the Three network, into something meaningful tha teveryone can understand – a first date.
The listener is brought on the emotional rollercoaster of asking someone out in the digital age – the courage to send the WhatsApp message, the regret that instantly follows, the fear of humiliation…and thankfully, on this occasion, the joy of success; all to demonstrate how an obscure and insignificant amount of data can have a lot of emotional weight.
And with All You Can Eat Data from Three, the opportunities to make meaningful connections like these are endless. It’s up to you to ‘Make it count’.
The music, composed for Three’s ‘Make it count’ campaign, helps to heighten the emotional turmoil, while also linking the spot with the rest of the campaign.