Cannes Lions

Billie x Adobe: Happier Than Ever

PEREIRA O'DELL, San Francisco / ADOBE / 2022

Film
Supporting Content
Supporting Content
Case Film
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Overview

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OVERVIEW

Execution

To create this anthem, we had to figure out how to turn the process of the work into a part of the work itself. Billie wanted this to be her most personal album yet, but to do that, Billie and Adobe had to invite fans into intimate places they’d never been before. Seeing how Billie took control of her creative vision transformed the vision itself into what it is today all while relating to her fans through the tools she used.

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