Cannes Lions

SING IT KITTY

STINK, London / THREE / 2014

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Overview

Entries

Credits

Overview

Execution

The experience allows fans to create their own 80s inspired content via an innovative web-based app hosted at www.SingItKitty.co.uk, allowing them to star in your very own version of the campaign's TV ad. The app uses HTML5, face-morphing technology and cloud rendering that seamlessly portrays fans and their friends singing along to the music — delivered instantly to their mobile.

People can then share the hilarious results on social media using the #SingItKitty hashtag.

Outcome

There was over 1.5 million videos made in 3 weeks. The experience was visited over 5.7 million times and Starship re-entered the UK Top 40 Charts at Number 21.

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