Cannes Lions

Marathon Man - Make it count

BOYS AND GIRLS, Dublin / THREE / 2018

Film
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‘Marathon Man’ tells the story of a forty year old man who is taking the final steps of a difficult journey, a journey made possible thanks to unlimited data from Three Mobile.

The road sweeper, passersby and workers dismantling the course make it seem like he is the only competitor left on the course…but he isn’t running alone. With the finish line just metres away, his 80-year-old father comes into view. He’s bent over from exhaustion but with a final word of encouragement the two cross the finish line together.

Mobile data helped father and son to realize this lifelong dream and the final piece of data, a 2.8mb selfie sent to the family WhatsApp group, enables their loved ones be part of a moment that will never be forgotten.

Three gives you All You Can Eat Data. You ‘Make it count’.

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