We know that the target wants to feel “smart” about technology and also feel that their brand of choice is an expression of their own success. So we associated LG with other luxury lifestyle brands and designed the mailing with the look and feel of an upscale men’s magazine. It’s all about “living large.”

Exceeded all goals. A 6.36%response rate (254% above expected results). Website traffic lifted by 35%. Total entries in sweepstakes: 26,074. (And these are very affluent consumers, with a HHI over $200K. ) Huge praise from LG’s retail partners. All in all, a great introduction for LG.