- Japanese people have enjoyed viewing cherry blossoms with beer in spring.

- However, it is hard to do so at the peak of their beauty.

- A Japanese beer brand wanted to tackle this problem as the brand seeks to bring happiness to daily lives.

- A digital signage campaign to enhance the brand asset of a Japanese beer.

- Utilize the digital signage network in Tokyo and enables passengers to see beautiful cherry blossoms around.

- Created original and Japan’s new algorithm and system to generate and distribute ads automatically.

- The ads are automatically generated according to real-time data including flowering stages, time and weather.

- Generation and distribution happens every 30 minutes.

- Covered all the digital signages of Tokyo Metro stations, a main transportation in Tokyo.

- Created automated generating and distributing system with the media company.

- Generated ads which are different from stations and change every 30 minutes.

- The ads picks the best spot around the station and tell the audience where it is and how the blooming there is for each station.