Cannes Lions
J. WALTER THOMPSON PUERTO RICO, San Juan / TRIPLE S / 2017
Overview
Entries
Credits
Description
Triple-S created Comebacks, a first-of-its kind TV series that presents powerful true stories of people who found within themselves the strength to overcome life-threatening situations. A brave 50-year old woman who donated her womb so that her daughter could fulfill her dream of becoming a mother. A determined triathlete who refused to quit a race even after being shot during a competition. A community buried in one of the worst landslides in the history of the United States, rebuilt itself.
Execution
The series has weekly episodes that feature studio interviews with the stories’ protagonists and movies that reenact the events. They all aired on Telemundo, the country’s highest-rated network. The series was also released online.
Outcome
The series was covered and reviewed by virtually every national TV and print media outlet.
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