Cannes Lions

MEDICAL INSURANCE

JWT, San Juan / TRIPLE S / 2006

Film
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The spot shows a woman in a roller coaster and in a over voice we hear her talking about how scary it all is, and how she has to go with the ride, confront her fear and live the moment. At the end of the ride we discover that she has cancer and that all this time she was really talking about how she felt about her condition, not the roller coaster.

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