We wanted to show that at the Vilnius Comedy Fest, you can actually make fun of anything and everything, so we took the most sacred symbol of the town – its coat of arms showing Saint Christopher carrying the baby Jesus – and changed it from serious to hilarious.

We deconstructed the coat of arms of Vilnius and made alternative versions of it. Playing with its graphic elements and characters and adding new elements using the same visual style reflected the philosophy of our brand: that Vilnius Comedy Fest is the place where you can still joke about even the most serious of things. All the festival material would convey this exact message – from the logo to the stickers and even to branded toilet paper.

The Vilnius Comedy Fest brand identity became big on social media, and many people shared its logos. It was used in a number of materials, and there was a high demand for merchandise. Requests were even made by the public to receive logo designs for whatever possible uses they might have.