Game Of Thrones is all about the struggle for power. So, we gave New Zealanders a taste of power by bringing the shows army of elite warrior slaves, The Unsullied, to twitter.

Anyone who tweeted an order with #commendtheunsullied could command thousands of Unsullied Warriors to do their bidding.

First, we had to make thousands of Unsullied profiles, each with a unique name, Unsullied Warrior photo and description of the campaign. A profile for the head unsullied warrior, Grey Worm, acted as the homepage for the campaign.

Using our custom software anyone could command the army to tweet, retweet, follow, favourite and tweet at people in unison. This meant they were able to instantly get thousands of favourites, retweets, follows or tweets at their friends.

For example, if someone tweeted ‘I #commandtheunsullied to retweet my cat picture’. They would get thousands of retweets on their cat picture.

To get around Twitter's automatic spam detectors, we teamed up with them to white list every Unsullied profile for the day.

Any tweet with #commandtheunsullied was automatically pulled into the software program, checked, then implemented by the Unsullied in unison.

The campaign was featured on National news shows, receiving over $160,000 worth of free PR. It gained 8.5 million impressions. And viewership of Game of Thrones rose by 14%.