The spot parodies the high pressure worlds that real life heroes inhabit. The hero saves lives in life and death situations bomb seeking in Afghanistan. Admit that you’d have to be a crazy maniac to sign up for the job of developing a fully integrated 365 campaign. The spot celebrates the Andy’s, where ‘only the bravest get rewarded.’

BOMB TECH: Are you kidding me? Having a responsibility of coming up with a ground breaking social media campaign. In a week? A concept that speaks to influencers and drives e-commers? And has to be buzz worthy? And media agnostic? Oh man, thats some hardcore stuff right there. Talkin', uh, fully integrated 365 campaign, that works across all screens. With mobile first, it has to be global and it has to have on the ground activations? I mean, how many times can you suggest a flash mob or a pop-up store? Oh man, I sure hope those guys are making a hell of a lot of money. Cause I wouldn't do that job even if they paid me one hundred and twenty-five thousand dollars. Nah, you got to be some kind of crazy maniac to sign up for a job like that.