EADV is the largest dermatological congress in the world. With over 8,000 doctors attending each year.

Janssen have a number of dermatology products (IL-23, IL-12/23, anti-TNF etc). This film allowed reps to have a unified collective positioning that centred on quality when discussing each of their products.

The mesmerising animations were created through 3D motion graphics. The imagery is both sophisticated and whimsical. Featuring simple shapes in balanced compositions together with organic textures and harmonising colour palettes.

The animations are based on real world behaviours. Each an artistic interpretation of biological processes. They break friction and gravitational boundaries, enabling perpetual motions that are clean and seamless.

The final shot posed the greatest challenge. By creating a person from the ‘inner machinery’, it had to be built in 3D exactly as it would have been built in real life. This meant that the shadow seen in the final shot is the real shadow of that machine.

The final result is a hypnotic and satisfying visual effect that relaxes the viewer. Making them feel comfortable about the claims made within the film. Positioning Janssen not just as a pharmaceutical company, but as absolute masters of harmony.