We used the #1 soap opera of the moment to achieve our goal. It was the first soap opera in years to be produced on the Island. Housewives were devouring every episode. They waited outside the studios just to get a glimpse of their favorite actors. So, we decided to call those actors and bring them to the supermarket. Anyone who wanted to get an autograph just had to buy a Unilever product for the actors to sign.Turning every Unilever product into a signed collector’s item for the housewives.

Over 30,000 autographs where signed in only 10 visits by the actors to the supermarket. Over 30,000 products were sold.