The trailer and the painting events themselves generated tremendous interest from the public. The project has been adopted by the art community, far from being the main target of the brand and usually very wary (especially in France) of brand initiatives, and with advertising in general.

The PR coverage was very qualitative and enthusiastic, we could get out of our decorative/paint category and reached cutting edge, innovative, design, art, lifestyle media (Fubiz, Creative Review, Shots, Best Ads on TV, Libération Next, Direct Marseille….) for the first time in the brand’s long history.