Cannes Lions

HELLMANN'S SUPREME

EL CLUB, Buenos Aires / UNILEVER / 2012

Film

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Overview

Description

We see a man riding on a great horse around a city downtown at night.

There is a traffic jam and he jumps a car dramatically. He stops, winks at a young lady wearing her wedding dress, and he goes into a deli market. There, he takes a Hellmann´s Supreme from a shelf, while a man looks at him in surprise.

He leaves the market with the horse and goes into a luxury building. There, in a great apartment, we see some dishes with food on, while he puts the Hellmann´s Supreme on the table.

A young lady, his girlfriend, looks at him, takes a piece of chicken, puts some mayonnaise on it, and eats with pleasure, while the man waits patiently. She smiles at him approving the mayonnaise; he smiles too and eats another piece of chicken. Tagline: 'Supreme, discover the taste of pleasure.'

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