Cannes Lions

Countdown

DENTSU CREATIVE IMPACT PVT. LTD. (DENTSU AEGIS NETWORK), Gurgaon / SOLOMON BIO PHARMA AND RESEARCH / 2016

MP3 Original Language
Supporting Content
MP3 Original Language
MP3 Original Language
Supporting Content
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As a product related to relief from stress, we were given zero leeway to focus on its strict health benefits instead we had to devise a clever way to inform people that it starts working in less than 15 seconds. Well it all starts with one sentence that usually can cause stress as our countdown begins, then the stress gets added through the various lines till we hit zero on our audio countdown where the last line explains that the situation wasn't worth taking stress over at all.

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