Making the site user-goal oriented – rather than a stuffy list of the bank’s products – means navigation is simple and intuitive, and makes dealing with a bank an unexpectedly enjoyable experience.

Large, engaging panels, inviting lifestyle shots, user-friendly utility nav and easy-to-use product pages all contribute to making a visit to the site as rewarding and hassle-free as possible.

Customer-Centric Banking is an online banking experience that continuously and seamlessly tailored and personalised to you – wherever you are, and whatever device you’re using.

Putting the customer’s goals at the centre of every interaction with the website yielded impressive results.

Within the first 30 days of launch, the site delivered:

289% increase in credit card applications

305% increase in personal loan applications

922% increase in transaction account applications.