With half a billion netizens in China, many are unaware of how being online can alienate their families. Family Care For Grassroots Community is an NGO dedicated to community building and family care. They wanted to communicate 'less time online, more family time', in a ground-breaking way.We interviewed families that have poor relationships due to the overuse of computers, and recorded true scenes in their families. We then made 115 figurines - crafted in the likeness of these family members, recreating the scenes of them overusing computers. Next, we set up a massive installation in an IT mall and put these figurines in glass jars of different sizes. The glass jars with figurines were arranged in the form of a keyboard, just like all the real-life family members being isolated in the keys. We also extended the installation to outdoor plazas, hotels and metro stations.After 2 months of the exhibition, an estimated audience of 1,800,000 was reached. 89% of them said they would since spend less time online and more time with family. Hundreds of TV stations, magazines, newspapers and websites reported on the event, creating a hard-hitting topic in China. On Weibo, it also attracted 35,700 retweets and 8,296 comments.

Our first step was to interview families that have poor relationships due to the overuse of computers and recorded true scenes in their families. We then made more than 100 various, vivid 9 cm figurines - crafted in the likeness of these family members, recreating the scenes of them overusing computers. Next, we set up a massive installation in an IT mall and put these figurines in sealed glass jars of different sizes. The glass jars with figurines were arranged in the form of a 5-metre-long keyboard, just like all the real-life family members being isolated in the keys. Every single person inside every single key had an isolated story. We extended the installation to places where more people could experience it, at outdoor plazas, hotels and metro stations.

During the 2 months of the exhibition of our outdoor installation, an estimated audience of 1,800,000 was reached. 89% of them said they would like to spend less time online and more time with their families. Hundreds of TV stations, magazines, newspapers and websites reported the campaign, creating a hard hitting topic in China. On Weibo(Chinese Twitter), it also attracted 35,700 retweets and 8,296 comments. After the exhibition tour, the installation was collected and exhibited by Zendai MOMA.