With half a billion netizens in China, many are unaware of how being online can alienate their families.

Our first step was to interview families that have poor relationships due to the overuse of computers and recorded true scenes in their families. We then made more than 100 various, vivid 9 cm figurines, crafted in the likeness of these family members, recreating the scenes of them overusing computers. Next, we set up a massive installation in an IT mall and put these figurines in sealed glass jars of different sizes. The glass jars with figurines were arranged in the form of a 5-meter-long keyboard, just like all the real-life family members being isolated in the keys. Every single person inside every single key had an isolated story. We extended the installation to places where more people could experience it, at outdoor plazas, hotels and metro stations.

During the 2 months exhibition of our outdoor installation, an estimated audience of was 1.8m reached. 89% of them said they would like to spend less time online and more time with their families. Hundreds of TV stations, magazines, newspapers and websites reported the campaign, creating a hard-hitting topic in China. On Weibo (Chinese Twitter), it also attracted 35,700 retweets and 8,296 comments. After the exhibition tour, the installation was collected and exhibited at the Zendai MoMA.