The rustling faux fireplace, festive holiday table and well-dressed mannequins set the scene.

Mannequins were fitted with screens as faces and connected to Skype so people could simply call in and with the help of their webcam, appear on the face of one of the dolls at the table. The cameras on their foreheads let the people at home have a real-time view of the space and everyone at the table. To make this dinner as realistic as virtually possible, we partnered with a robotics specialist to build a unique facial tracking software. Users could move their mannequin’s head by simply moving their face from side to side. Thus, diners could turn and focus on each person.We packaged the invitation and booking system onto a website and spread the news via Facebook, Twitter and email.

At the end of the three days there were 16,000+ twitter mentions and 3,800 Facebook likes. Most importantly, 156 people, from 6 continents had gathered together for a holiday dinner. There were romantic dates, cross-continental family reunions and even first time meetings.

Voted 2010's Best Agency Holiday Cards by Adweek.Adverblo called it, "A lovely Christmas gift from W+K Amsterdam." Fast Company said, "The dinner was an undeniable success.""WIEDEN+KENNEDY AMSTERDAM make it possible to sit down with faraway family and friends for a virtual holiday dinner."creativity-online"Now, I really have to dinner with my family!"Brandsplat Report