Cannes Lions
WIEDEN+KENNEDY TOKYO / WIEDEN+KENNEDY / 2005
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Afra is the most recognisable Japanese human beatboxer worldwide. With Prefuse 73 as producer, Afra's first release from W+K Tokyo Lab, Digital Breath, is a departure from traditional beatbox and hip hop, giving birth to a truly new form of hybrid music, fusing the organic with the digital. By illustrating Afra exhaling digital breath and creating life forms, the package preludes this hybrid experience as well as the title track Digital Breath music video. W+K TOKYO LAB is about hybrid, it is about being in Tokyo now.W+K TOKYO LAB brings new experiences that can only be created in Tokyo through a unique global mix of music, visuals and other forms of creative expression.
W+K TOKYO LAB continues to develop new ideas and connect them to a new audience.
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