Mercedes-Benz wants to familiarize the business world with the full extent of its range and thus generate orders. They wish to send targeted messages to separate targets: decision makers (CEO's, CFO's) as well as high level executives, who will eventually drive the cars.A mini site www.maflottesurmesure.com is designed especially for executives, letting them calculate the cost of their future fleet. Furthermore, a lobby group is created via the blog www.jeveuxmamercedes.com (I want my Mercedes!) to prompt executives to lobby their bosses for a Mercedes.