Cannes Lions

ATTENTION ASSIST

NET#WORK BBDO, Johannesburg / MERCEDES BENZ / 2013

Case Film
Case Film
Case Film

Overview

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Credits

Overview

Description

Sometimes when you’re driving your brain wanders and maybe it lives out a bizarre fantasy moment while your body drives your car on autopilot. Mercedes-Benz Attention Assist is a nifty safety feature that brings you back from your daydream, back to reality and the very important task of driving.

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