Romeo & Juliet - the title of the famous play is used as a headline, leading to cooperation with the German publisher Reclam Verlag.

'You cannot speak of something you have not felt' - was the slogan which invited potential customers to a CLK presentation. The original dialogue from Romeo & Juliet, as well as the product features, were included in the invitation. The various scenes served the purpose of making the consumer think about how the story would have ended had the characters not allowed their hearts to lead them.The cover of the limited edition of the Reclam classic 'Romeo & Juliet' was embossed with the Mercedes logo and was given to each potential customer at the presentation of the new CLK-Class.

Approximately 80% of those invited came to the presentation.Volume: 5,000/180,000 Total costs campaign: €38,000Cost/contact: €0.30