Cannes Lions
FCBi, New York / COMPAQ / 2002
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Description
To communicate Compaq's sponsorship of the BMW Williams F1 Team and build excitement around the upcoming San Marino race, we created a Flash banner that depicted Ralf Schumacher's victorious run in 2001. A radar-blip look simulates the driver's progress around the track while race stats flash below, speaking directly to the race enthusiast in a high-tech and edgy manner.
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