BackgroundA simple, solid desktop computer at an extremely affordable price, Deskpro SB is suitable for businesses that need a large volume of machines, or as an entry-level machine for small-to medium business and budget-conscious consumers. The goals were to create a buzz before the launch and to maintain interest post-launch with a convincing argument to buy Deskpro SB.The Product DemoHumour was again developed - but coupled with business common sense - to sell the Deskpro SB online.We established a solid argument for buyers to choose the Deskpro SB. At this crazy low price, we argued, the only other computing options were:1. Building it yourself - a time-consuming and hardly reliable option.2. Having a "hole-in-the-wall" vendor slap up a PC with dodgy components.3. Buying an "off-the-shelf" no-name brand.We knew many users had been burned this way before, so they would clearly identify with at least one of the scenarios. We then finished with a detailed exploration of Deskpro SB's features and benefits, as well as links to call centres, vendor lists, online specifications and the online store.