Cannes Lions

Complete WiFi

MJZ, Los Angeles / BT / 2019

Film
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Overview

Entries

Credits

OVERVIEW

Background

‘In the UK, some households struggle with wi-fi reaching their whole home, be that because of large houses, or thick walls. BT’s Complete Wi-Fi offers customers additional discs which extend the reach of their internet signal around their home and guarantee wi-fi in every room, to ease frustration of family members and allow them to use the internet for whatever they want, wherever they are in their house.’

Execution

‘Clogged’ is a film about the world of the internet and online entertainment all being confined to one room in a family home. In the film, we see world war 2 soldiers from a computer game charging into a living room amongst a group of cheerleading instagrammers, alongside a fantasy world of magical pixies and giants as well as all cowboys and horses from a country western film. Everything was shot in camera and the room was clogged as much as possible to create a unique and visually captivating concept. From horses on set, explosions, cowboy brawls, a world war 2 tank and even a medieval tree filled with pixies. All living and breathing together in one very cramped but entertaining family room. Thankfully, BT Wifi is here to save the day and give the family some more space in their lives.

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