Cannes Lions
DHÉLET Y&R LATAM, Buenos Aires / MOVISTAR / 2017
Overview
Entries
Credits
Description
A father goes to fetch his son to the door of his house. Before he gets in the car, the father prepares a surprise for him: he activates an application in his cell phone that makes the engine of his car sound like the one of a racecar.
The son gets on the car like any other day, only that this time it will be a journey with much more adrenaline.
Similar Campaigns
12 items